The Marketing with Languages programme at LIT Tipperary offers students a specialised education in modern marketing practice. Alongside marketing and language subjects, students will learn other essential business disciplines such as management, finance, law, communications and information management. Graduates will emerge from this programme with an understanding of essential business functions as well as specialised marketing and linguistic skills.
Students who wish to develop marketing and business skills and expertise will find this programme suited to them. Throughout the programme, students will build a range of important specialised marketing and linguistic skills to equip them to work in the areas of branding, international marketing, market research, and integrated marketing communications including advertising, digital marketing, public relations, event management and other related areas. The programme therefore is suitable for those wishing to specialise in the marketing field either in the private or public sectors serving the national or multinational markets or as a self-employed marketing professional.
Year 1: 24 hours per week. Years 2 & 3: 18 hours per week.
The range of globally focused marketing theory and applied marketing practice obtained by graduates of this programme enables them to obtain employment in a wide range of direct and indirect marketing roles, nationally or internationally, in the public or private sectors or in a self-employed capacity.