|

Home

| | |
 
News

​We are delighted to announce that the IT Department has 3 out of the 10 finalists
in the Dare 2b Drink Aware Video Competition this year!

The competition is judged by both the public and a private judging panel. So we need your help to vote for our projects to win the public vote!

 

Pictured at the announcement of the 10 shortlisted entries in this year's DARE2BDRINKAWARE.ie competition in Temple Bar Gallery in Dublin this morning were: (L-R) Michelle O'Gorman, LIT Student from Shannon in Co.Clare and Emer Murphy LIT student from Knocknacarra in Galway whose film 'Game Over' was on the shortlist. Pic:Marc O'Sullivan

The 3 finalists are:

1. 'What's the Rush by Year 2 Multimedia Programming and Design students (Patrick O'Shea, Stephen O'Malley, Niall O'Hagan)

4. 'Game Over' by Students from the HDip in Creative Multimedia Programming (Michelle O¹Gorman, Emer Murphy and Kamil Zal)

10. 'The Regulator' by Year 3 Multimedia Programming and Design students (Richard Bowen and Pawel Kaim)

Click on the link below to vote and spread the word!!!

http://www.surveymonkey.com/s/dare2bdrinkaware

Young People Rise to the Challenge when it Comes to Pacing our Drinking

– Record number of entries to DARE2BDRINKAWARE.ie competition –

A selection of short films challenging the deeply ingrained Irish custom of drinking in rounds and promoting a more moderate pace for alcohol consumption was unveiled today by the alcohol social responsibility organisation drinkaware.ie.  The films were produced by third-level students for this year’s DARE2BDRINKAWARE.ie competition. 

DARE2BDRINKAWARE.ie challenges students to creatively explore Irish people’s relationship to drinking.  It has been run by drinkaware.ie for the past six years and, this year, the competition’s theme is ‘Pacing our Drinking’.

Today (10.04.13), the shortlisted entries for DARE2BDRINKAWARE.ie 2013 were unveiled.  Commenting on the shortlisted films, Fionnuala Sheehan, Chief Executive of drinkaware.ie, said: “Students entering the competition have been required to challenge a deeply ingrained aspect of our Irish drinking culture – the rounds system – and the peer pressure associated with it to drink more and drink quickly.

“We have a longstanding tradition of drinking in rounds in Ireland.  The problem with rounds is that you feel under pressure to stand your round, you tend to drink to the pace of the fastest drinker in the round and, as a result, to drink more than you had intended.

“As well as the rounds system, the pace we drink at can be affected by the people we’re drinking with, whether we’re drinking when eating, and our mood.  We actually drink less often in Ireland than our European counterparts, but when we do, we drink more and we drink more quickly.  With the recession has come a greater tolerance of people stepping out of rounds or keeping them smaller, and that’s not a bad thing.”

Ms. Sheehan explained that drinkaware.ie has run a ‘Pacing’ campaign over the past year, aimed at empoweringpeople to take control of the pace at which they drink and promoting the message that the best pace to drink at is your own.  

“As well as highlighting the ‘Pacing’ theme in this year’s DARE2BDRINKAWARE.ie competition, we’ve run a high-profile advertising campaign and we’ve developed a number of tools that promote the benefits of a moderate pace of consumption,” she said.  “Our ‘Reclaim Your Weekend’ mini-website, for example, provides information on things to do that cost nothing at all, as well as attractively priced deals around the country.  By moderating our drinking on a Friday night or a Saturday night, we leave ourselves in good shape to enjoy another day of the weekend, rather than wasting it nursing a hangover.

“In order to equip consumers with the necessary information to help them drink more moderately, drinkaware.ie also provides information on the quantity of alcohol in popular products and official drinking guidelines, and suggests practical strategies to help adoption of a more moderate approach to drinking.”   

At today’s DARE2BDRINKAWARE.ie event, the 10 shortlisted entries in the 2013 competition were unveiled.  They include a film inspired by the graphic novel genre; a parody of the video game ‘Pacman’; a stop-motion animation depicting a person who drinks too much and suffers the consequences; and a documentary that compares the drinking habits of students in Ireland to those of students in Belgium.  Each of the shortlisted entries highlights the ‘pacing’ theme. 

“The aim of DARE2BDRINKAWARE.ie is to encourage young film-makers to produce short films that communicate effectively with their peers,” said Fionnuala Sheehan.  “Each of the shortlisted entries highlights our ‘pacing’ theme and promotes more responsible attitudes to alcohol.  But they don’t do so in a preachy way; instead, they use formats and themes that resonate with young people.  We are delighted with the quality and creativity of the shortlisted films.”

The shortlisted DARE2BDRINKAWARE.ie entries announced today are:

  • ‘What’s the Rush’, produced by a team of students from Limerick Institute of Technology.
  • ‘Reality Realised’, produced by Athlone Institute of Technology student, Catherine Mooney.
  • An infographic-heavy animated guide to responsible drinking, produced by Colm O’Connor from Waterford Institute of Technology.
  • ‘Game Over’, a video-game-style film, produced by Limerick Institute of Technology student Michelle O’Gorman.
  • ‘Are we a binge generation?’, a documentary produced by students from Cavan Institute of Technology.
  • ‘One Too Many’, a documentary produced by a team of students from Dublin City University.
  • ‘Pacing Your Drinking’, a stop-motion animation produced by Ben Harris, a student of Waterford Institute of Technology.
  • ‘The Pace Setter’, a film that plays on the word ‘pace’ and was produced by a team of students from the Institute of Technology, Tralee.
  • ‘Pace and Control’, which was produced by a team of students from Dublin Institute of Technology.
  • ‘The Regulator’, a graphic novel-style film, produced by a team of students from Limerick Institute of Technology.

 

The shortlisted entries will now go forward for judging by a panel of prestigious film and media industry insiders, including Duan Stokes, Publishing Editor of Hot Press; blogger and Community Manager of WorldIrish.com Darragh Doyle; and V-Reporter on RTÉ’s ‘The Voice of Ireland’, Stephen Byrne.

A prize fund of €5,000 will be awarded to winning entries.  One prize will be awarded for a special ‘public vote’: starting today, all shortlisted entries are available to view online, and members of the public can vote for their favourite until 5pm on Tuesday, 23rd April. 

An awards ceremony will take place later this month to announce the winners of DARE2BDRINKAWARE.ie 2013.  Well-known RTÉ broadcaster Paddy McKenna will chair a special panel discussion at the ceremony, featuring two high-profile film and television personalities, who will share their experiences of the industry with the students in attendance.  The special guests will be film producer and director Nicky Gogan, who produced the critically acclaimed documentary ‘Pyjama Girls’ in 2010, set up the Darklight Film Festival in 1999, and founded Still Films Production Company; and actor and writer Emmet Kirwan, who shot to fame when he penned the RTÉ series ‘Sarah and Steve’, in which he also played a lead role, and more recently, played the central character in the YouTube hit, ‘Just Sayin’.

Study @ LIT

Current Students

Campus Life

Enterprise & Research

About

Courses
Flexible Learning
International Office
Services & Facilities
Admissions
Access
Locations
Prospectus
Exams
Learning Support
Online Resources
Financial Assistance
Library
Art & Design
ASET
Business & Humanities
Accommodation
Sports & Recreation
Clubs and Societies
Student Union
Student Radio
Culture & Community
News & Events
Millennium Theatre
Enterprise Ladder
Hartnett EAC
National Franchise Centre
Research @ LIT
Postgraduate Courses
Research Centres
Development Office
European Projects
Staff Search
Contact Details
Vacancies
Academic Calendar
Governing Body
Reports/Procedures/Plans
Information Compliance
Sign In