Creative Multimedia - BSc (Honours)
The Limerick School of Art & Design (LSAD) is a world renowned art and design centre. The Clonmel campus of LSAD is the home of the Creative Multimedia and Digital Animation Production
programmes, both of which have a particular emphasis on the application of creative technologies within the interactive design, digital media and animation fields.
The Bachelor of Science (Honours) degree in Creative Multimedia enrolled its first students in 2001 and has since been at the forefront in the development of graduates with combined creative, interactive design and technological skills. Having been just updated in 2012, the programme reflects both industry and academic best practice in the digital media field.
The programme is designed to develop graduates with advanced knowledge and skills of various aspects of digital media. This includes the design and development of interactive systems, the production of high quality creative multimedia content and the application of digital media in the promotion of products and services. Creative Multimedia students are exposed to a broad range of subjects that reflect established and emerging industry best practice, including digital media technology, web and mobile application development, casual games development, graphic design, digital audio and video production, motion graphics, 2D and 3D digital animation, social media, marketing, web advertising, web analytics and communications. The programme provides a number of valuable opportunities for experiential learning including work placement and a team project in year three of the programme.
Creative Multimedia also offers learners the opportunity for specialisation in different fields. This allows learners to focus on the areas of interest in the latter years of the programme. Learners choose one of three gateway modules in semester 6 (subject to demand) that indicate the preferred field of specialisation in year 4.
These three fields of specialisation are:
- Web Applications (HTML5 and Rich Media Application Development)
- Motion Design (3D Modelling, Computer Generated Imagery, Pre-visualization and Compositing)
- Web Analytics and Promotion (Marketing, Web Analytics & Advertising)
The three gateway electives for theses specialisations are:
- Server Side Programming I - gateway elective for Web Applications specialism
- Compositing and Pre Visualization - gateway elective for Motion Design specialism
- Market Research - gateway elective for Web Analytics and Promotion specialism
For example, if a learner wishes to primarily focus on multimedia and web application development in year 4 of the programme, they can choose the Server Side Programming I gateway elective in year 3. Alternatively, learners that wish to pursue areas such as AV production, Motion Design and compositing can choose the Motion Design specialisation by completing the Compositing and Pre Visualization gateway elective in year 3. This flexibility allows learners to choose their preferred career from within the programme.
Leaving Certificate: A minimum of 2 Honours and 4 Passes in six Leaving Certificate subjects, including Mathematics and English/Irish.
FETAC: A full FETAC Level 5 award, including a distinction grade in at least three modules or a FETAC Level 6 award. Applicants must have passed a Mathematics module in their FETAC Award or have passed Mathematics at Leaving Certificate to qualify for entry to this programme.
Mature: Refer to the admissions section.
Multimedia Technology , Web Development I , Visual Communications I, Audio I , Marketing Principles, Interpersonal Development, Digital Media Management , Web Development II, Visual Communications II, Animation I, Social Media and Marketing, Interactive Programming I.
Web Development III, Visual Communications III, Video I, Media Writing, Interactive Programming II, Interaction Design I, Web
Development IV, Photography, Animation II, Critical and Contextual Studies, Effective Teamwork, Computer Generated Imagery.
Database Technology, Rich Media Programming I, Preparation for Professional Practice, Audio II, Management of Digital Media Projects, Professional Development, Team Project, Video II, Public Relations, Employment Placement, Server Side Programming I, Compositing and Pre Visualization, Market Research.
Law, Copyright and Ethics in the Digital Media Industry, Server Side Programming II, Motion Production I, Production Processes, Integrated Marketing Communications, Multimedia Project, Rich Media Programming II, Interaction Design II, Web Analytics and Advertising , Emerging Technologies and Trends in the Digital Media Industry , Web Development Frameworks, Motion Production II, Web Intelligence, Venture Management, Media Psychology
Applicants should apply via the CAO. CAO code for the B.Sc (Honours) in Creative Multimedia is LC517
Class Contact Hours:
Top 3 Reasons to Choose:
1. The future is Digital. Amazon.com now sells more electronic books than printed books. Wikipedia is the most complete encyclopaedia ever. More people watch sporting events on the internet than on TV. More than one hour of video is uploaded to YouTube every second.
2. The global entertainment and media industry requires graduates that can design a content experience that is engaging and multi-platform. The Creative Multimedia programme at LIT LSAD Clonmel aims to fill the demand for such graduates into the future.
3. Do you want to learn how to create a web or mobile application, shoot a video or create an animated game? These are some of the skills you will learn as a student of Creative Multimedia at LIT LSAD Clonmel.
What our Students say:
"I thoroughly enjoyed my time on the course. The versatility of the Creative Multimedia course allowed me to explore several different career paths, and gave me an appreciation of the different jobs in the creative industry. Both the students and faculty members are especially kind and everyone helps each other whenever possible. There is an emphasis on practical learning and experience, which I found incredibly rewarding. Most of all, the course prepared me for the work that I love doing now.”
Sean O’Grady, working with Miralize Design (freelance), Graduate, 2012.
Graduates will also be eligible for a wide range of taught and research, Level 9, Masters programmes in Ireland and abroad.
Did You Know?
If Facebook was a country, it would be the third largest country in the world. With 900 million users, it is only surpassed by China and India.
As a graduate of this programme, employment opportunities include roles such as Web Developer, Multimedia Developer, Digital Video Specialist, Social Media Manager, Web Analyst, Interactive Designer, Motion Graphic Designer.
Graduates Work For:
Novus Media Solutions, Emagine Media, Brownbag Films, Temetra, Simply Zesty, IT Legal, Hibernia College, Interactive Services, IBM, Pocket Kings, Hibernia Evros Technology Group.
For Further Information Contact:
Head of Department:
Head of School:
Mike Fitzpatrick NDAD, H Dip Art Ed, MA Fine Art