Multimedia Technology{This module aims to give learners a firm understanding of the fundamentals of computer architecture as commonly found in desktop computers, handheld devices and personal communicators and convergent devices}Audio I{The aim of this module is to introduce learners to modern computer audio systems and to give them the understanding of the principles and practice of audio creativity, recording and mixing which is required to create high-quality audio content for multimedia video, animation and applications.}Visual Communications I{The aim of this module is to introduce the learner to the elements within Visual Communications.}Web Development I{Web Development I aims to provide the student with the necessary knowledge and skills to create standards compliant HTML content and to understand the architecture and operation of the World Wide Web. The student will learn to construct web pages using HTML and to add basic styling using CSS.}Interpersonal Development{Interpersonal Development is an interactive, workshop−style module that helps students develop their personal effectiveness. Core components include; learning styles, effective communication and professional presentations.}Marketing Principles{To introduce students to the principles of marketing, to acquire an understanding of the role of marketing in modern business and to foster knowledge and understanding of the fundamental principles of marketing and how they can be applied to practical business situations.}Digital Media Management{The aims of this module is to provide learners with an understanding of fundamental concepts of computer systems, files, network communication, internet protocols and technologies required to manage digital media}Interactive Programming I{Interactive Programming I introduces programming concepts to students. This module utilises graphical objects to contextualise the application of programming in a multimedia environment.}Social Media and Marketing{A hands−on exploration of web−based and mobile technologies leading to interactive online conversations. This module dives deeply into several Internet−based applications as learners create and exchange user−generated content. Social media has substantially changed the way organisations, communities, and individuals communicate.}Visual Communications II{The aim of this module is to broaden the learner's understanding of the elements within Visual Communications.}Animation I{This module will focus on developing the learner's abilities and visual awareness in time based medias. The learner will be introduced to technical and aesthetic considerations when creating time based works.The learner will explore the art of creating convincing movement through effective timing, spacing, and drawing. Works of master animators will be screened and analysed frame−by−frame to illustrate the principles covered in class, and students will put their knowledge to work through a series of exercises. The ultimate goal of this module is to introduce methods by which animators "act" and bring characters to life through sequential images.}Web Development II{The aim of the module is to extend the learners knowledge and skills in the development of (X)HTML documents and to introduce the learner to intermediate Cascading Style Sheets (CSS) concepts.}Interaction Design I{The aim of the module is to introduce the concepts, methods, and techniques of interaction design, usability and interface design. To develop learners creative and practical design skills and their knowledge of the interactive design discipline.}Media Writing{This module will help students develop the necessary writing and technical skills to write correctly for different print media. It will also help students develop the necessary analytical skills to write critically about elements of popular print media.The module will provide opportunities for the students to develop their potential in creative writing and also develop an appreciation of different writing styles and associated narrative conventions. It will feature a series of exercises designed to lay the foundationfor writing press releases.The module will also promote the development of functional and creative writing through a variety of workshop and online collaborative methodologies, culminating in the completion of a portfolio of work that can be subsequently reviewed and built on throughout the programme.}Video I{The aim of this module is to develop the learners creative and technical skills in producing original digital video material applying best principles of video production. Its secondary aim is to give learners an understanding of the procedures involved in digital video pre−production, production and post production to create high-quality video content for multimedia.}Visual Communications III{The aim of this module is to provide students with an understanding of real−world Visual Communications and to engage with projects that have a commercial bias.}Interactive Programming II{Interactive Programming II advances the programming abilities of students. The emphasis of this module is on developing complex event−driven interactive applications that can be deployed to a range of devices (e.g. PC, mobile, tablet, TV) and utilise the hardware and sensor capabilities of such devices (e.g. accelerometers, touch screen, GPS).}Web Development III{The aim of the module is to provide the student with the necessary knowledge and skills to write interactive web scripts using JavaScript and to introduce the student to JavaScript libraries such as jQuery, Dojo and MooTools.}Animation II{This module builds on the knowledge acquired in Animation I to focus on the technical and aesthetic factors central to the creation of convincing 2D character animation.}Computer Generated Imagery{The aim of this module is to introduce the learner to modern 3D modeling and animation and to understand the principles and practice of computer graphics which is required to create high-quality graphic content for multimedia applications and video.}Web Development IV{The aim of the module is to introduce the student to advanced JavaScript techniques for desktop and mobile coding using JavaScript libraries such as jQuery, Dojo and Moo Tools.}Digital Photography{The aim of this module is to introduce learners to digital photographic equipment and software and to provide them with the skills necessary to undertake a series of photographic projects in the context of multimedia projects.}Critical and Contextual Studies{By delving into aesthetic theories, learners begin to understand fundamental premises through which multimedia can enhance culture. This module also explores social, economical, political, religious and gender contexts within which well−crafted multimedia exists, develops and fulfils its purposes.} Effective Teamwork{Effective Teamwork is an interactive module designed to provide students with core theory/concepts central to understanding how to create effective teams and will challenge them to put that theory into practice. Students will gain an understanding of themselves as teamworkers, learn how teams develop and increase their skill in intervening to increase team effectiveness.}Database Technology{The aim of this module is to provide learners with an understanding of fundamental concepts of Relational Databases.}Audio II{The aim of this module is to develop the learners creative and technical skills in digital audio production and gain further knowledge in the principles and practice in the art of sound design, mixing and mastering which is required to create high-quality audio content for multimedia audio, video, motion design and applications.}Rich Media Programming I{To introduce learners to Rich Media Application development and to advance their interactive programming skills.}Preparation for Professional Practice{The aim of this module is to introduce to the learner the concept and techniques of planning, designing, organising and preparing their work for insertion into an entry level, industry standard portfolio. The learner will use the capabilities of other modules as well as the integration properties of each to achieve this aim.}Management of Digital Media Projects{This module will introduce the student to the concepts and tools of Project Management for Digital Media Projects. Topics include the Project Lifecycle; Scoping and preparing a Project Proposal; Project planning, scheduling, and tracking of Digital Media Projects; Project Risks; Team Management; Testing and Archiving.}Professional Development{This module is designed to enable students to develop personal skills that can be used and applied effectively in the professional context. There will be a particular focus on professional career skills including CV writing and Interview techniques.}Video II{The aim of this module is to broaden learners creative and technical skills in producing original digital video material and to engage with advanced procedures involved in digital video pre−production, production and post production.}Team Project{The aim of the module is to allow students to apply the knowledge and skills acquired to date to produce a fully functional digital media application or production. Students will experience working in a team environment in groups of 3 or 4 using project management and collaborative tools. The module will provide the opportunity for students to implement and integrate the techniques and principles of digital media design, production, development and management. Students will experience the full project lifecycle from inception to deployment.}Public Relations{Learners will develop practical public relations skills in both traditional and new media. Leaners will meet public relations practitioners through a series of guided virtual sessions, culminating in real world contact during an industry event.}Employment Placement{On successful completion of this module the learner will/should be able to: 1. Apply theory to the practice of resolving real problems in the work environment.2. Work effectively in a work context. 3. Work effectively with colleagues.4. Identify the potential career direction for themselves. 5. Assimilate and adopt feedback received during the placement}Compositing and Pre Visualization{This course is an introduction to compositing. Learners work with text, image, audio, and motion to create short communication pieces. Projects include research, historical, process, and technical components. the module focuses on convincing special effects, effective storytelling and attractive visual communication. The major outcome is a practical understanding of the production and creation of time−based design, both in the real and virtual worlds and the merging of each.}Server Side Programming I{This module is used to introduce the students to a server side programming language. The students will learn to process web pages and create database driven web applications.}Market Research{On successful completion of this module the learner will have gained an in-depth understanding of: the marketing research process; the the various research design techniques including the nature of data to use and collect, sampling approaches; and, the role and contribution of market research in business and in society. They will also develop their fundamental skills in data analysis and interpretation; and in report preparation and presentation skills.}Law, Copyright and Ethics{ To synthesise the dichotomy of law, ethics and copyright protection in the global electronic environment and thereby enhance the ability of the learner to apply the logical process involved in legal reasoning to digital media. To enhance the students awareness of varying and differing global ethical considerations as they pertain to the digital environment. To analyse the effect of information technology and intellectual property law rights currently in operation in the Irish jurisdiction and furthermore, to critique the need for current and future European and International regulation of the legal environment as it applies to Information Technology.To encourage a diagnostic approach to the appreciation of law and its specific application to the emerging arena of the digital industry}Interaction Design II{To provide learners with a fundamental knowledge of the processes and techniques used in indentifying user needs with regard to interactive products and establishing user requirements.}Production Processes{This module aims to enable the learner to successfully plan and engage with multidisciplinary projects that have a commercial bias. The learner will be working across multiple disciplines that exist within the digital media industry. This will include working with artists, writers, sound designers and compositors on large projects. Through application of production practices, students are enabled to work under a self−directed manner but also successfully as part of a team, in preparation for the demands of professional practice.}Server Side Programming II{To advance learners knowledge of server−side programming and to further develop learners programming skills.}Rich Media Programming II{To advance learners Rich Media Programming skills and to explore and develop alternative Rich Media Application interfaces}Web Analytics and Advertising{Web Analytics is the measurement, reporting and analysis of quantitative internet data to optimise websites and web marketing initiatives. Learners will discover how to measure, evaluate and analyse website traffic to answer key business questions using industry standard Web Analytics tools. The learning objectives include a working understanding of how to segment and differentiate between organic and paid traffic and evaluate the effectiveness of web marketing campaigns. Other topics include the measurement of other web activity such as mobile, social media, blogs and video and qualitative evaluation techniques.}Motion Production I{The primary aim of this module is to allow learners to experiment with modern motion graphic animation advanced techniques and workflows. The secondary aim of this module is to advise learners in their evaluation of the creative possibilities of integrating many areas of animation, video and audio they have worked in.}Integrated Marketing Communications{On successful completion of this module the learner will have gained an in-depth knowledge and understanding of the central role that ethical marketing communications are to marketing. Understanding how to communicate with the marketplace by producing and transmitting marketing communications using the various media channels and media tools that are suitable are central to marketing knowledge and skills development. Assessing the value of a marketing communications programme is included in the module content. Integrated marketing communications are identified within the overall context of marketing planning; the communication media tools available to marketers; how media may be integrated to form a total communications platform for enhancing brand equity; and the planning framework required to deliver effective integrated marketing communications strategies and programmes are studied.}Web Development Frameworks{The aim of this module is to examine, appraise and employ both server−side and client−side frameworks for use in web applications.}Venture Management{To introduce students to the nature of Enterprise development and the entrepreneurial process. To understand the start−up strategies and process for commencing a business. To examine the management processes involved in setting up, developing and controlling a new business. To examine the planning process and compilation of a detailed business plan.}Emerging Technologies and Trends in the Digital Media Industry{Deriving inspiration from futurists and deep thinkers, this module challenges learners to consider their future in a world increasingly dependent on digital technologies.}Multimedia Project{This module allows students to develop a complex digital media application, product or service that integrates the knowledge and skills developed within the programme to date. It also provides the opportunity for students to specialise in a particular aspect of digital media.}Web Intelligence{Web Intelligence moves beyond the quantitative clickstream analysis of the Web Analytics and Advertising module and will answer the questions such as: Why do your site visitors behave the way they do? How can you improve the User Experience? How can you maximise your Conversion Rate? What are your competitors doing and how does your site measure up against them? How can you measure your total Web Presence? What do your customers think about your products? How can you measure your Web ROI?}Media Psychology{This module explores the historical and contemporary context of media psychology then delves into a psychological and socio−linguist critique of media genres such as film, animation, documentaries, advertising and games. It culminates in the application of media psychology as learners create multimedia.}Motion Production II{The aim of this module is to advise learners during their realisation of their pre−visualisation to client brief in Motion Production I and to introduce them to advanced techniques.}